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Marketing Manager

Location:Central Toronto, Toronto, Ontario, Canada
Job Type:Permanent
Posted:4th Feb 2007
Closing Date:1st Nov 2007
Posted By:WTG Toronto
Details:
Marketing Manager

Our growing marketing team requires an efficient and diligent individual to plan and coordinate a schedule of highly effective direct marketing campaigns across our series of b2b niche events

You will be responsible for defining and executing the marketing strategy for a series of events within specific industry portfolios. Managing a bespoke budget for each event, you will take ownership of the planning phase and co-ordinate its delivery post sign off.

You will need to understand how to maximize the effect of all direct marketing channels in the B2B market and tailor your approach for each event. These would include advertising, direct mail, email broadcasts, search engine optimization, promotions and press releases to name but a few

You will also be responsible for negotiating contracts with external suppliers and trade partners and will need to be tenacious and commercial in your approach.

Ideally, candidates will have at least one year of direct marketing experience with a B2B conference organizer.
 
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